On Your Left
For the launch of the Pegasus 31 sneaker using Zoom technology, we created a social media campaign for the Nike Run Dept. Using ‘the runner’s shoe’ as the key Zoom product, we executed a campaign called #ONYOURLEFT which was derived from a familiar running truth. Shooting hundreds of images provided a visual narrative across social channels and tapped into the spirit of friendly competition. While highlighting the technological features of the shoe we were also able to present a relatable lifestyle angle, further seeding this highly-regarded brand into the hearts and minds of runners everywhere. With 200k Instagram likes and 25k Facebook page views, we sparked an interest in the validity of the Zoom technology while giving fans of the classic Pegasus sneaker something they could hold on to.