In 2015, Amazon launched a custom font series for all their digital devices. The typography and layout features help people read faster and with less eye strain. We helped Amazon tell the new font’s origin story - from why it was created to the rigorous process behind the scenes of what it took to bring it to life. Shot on location in Seattle and at the font design studio of Dalton Maag in Brixton, London. The six video eBook series came packaged on all new Kindles.