The Artist & Their Canvas

Over the 25 year history of Becks Art Labels program, more than 70 independent art labels have been created on more than 500 million bottles. Notable participants have included Andy Warhol, Jeff Koons, Damien Hirst, and Yoko Ono. It has become one of the largest stages for artists in the world. To capture the essence of this process, our talented team of directors immersed themselves in the lives and work of the artists who collaborated on the project. A rare peek behind the curtain, the films dig deep, taking viewers along the artist’s journeys as they get a chance to tell their story through their art. Artists featured in the two years we documented the process include MIA, Willy Chyr, Marc Ecko, Freegums, Geoff McFetridge, William Hundley, Willis Earl Beale, Date Farmers, Kid Cudi and the TMSisters.
Golden Arm
Art & Design
Brand Activation