Listen Up

As technologies continue to develop and the number of channels we can choose from continues to grow, there is a lot of focus on user experience and customer loyalty. Users are seeking exceptional content, and their level of expectation is unprecedented. They require efficiency, technology, connectedness and expect a streamlined approach to listening through streaming media. TuneIn asked us to create a content marketing strategy & brand awareness campaign for long-term brand growth & strength, driving unique listens and sales. We conducted extensive qualitative research across the US that provided rich frameworks for discussions and immersive exercises for a 3-day workshop in order to deliver and articulate an overarching Marketing Strategy and tactical Roadmap that will guide the creation and implementation of a creative campaign. We delivered content strategy, messaging strategy & key messaging, channel strategy, creative brief and road map. As well as creative copy for over 25 facebook ads targeted towards unique audiences across the US.
Golden Arm
Brand Strategy
Brand Activation
Brand Identity
Product Development
Principal / Product Lead