NikeFuel is a single, universal way to measure all kinds of activities from your morning workout to your big night out. Uniquely designed to measure whole-body movement no matter your age, weight or gender, NikeFuel tracks your active life. We documented and supported the launch event for the Fuelband launch in New York City. We created a series of still and video assets used to promote the latest FuelBand. Produced on location in NYC including a helicopter shoot.