Boeing partners with all airlines around the world to create and run co-marketing campaigns. The goal is to create engagement and favorability for the Airline. It helps airlines grow their revenues. With an in-depth knowledge of Boeing Airplanes coupled with an understanding of global travellers, APM can translate the value of aeroplane purchase into benefits for their passengers. Because of deep roots and very high standards in brand development, content creation, and execution, Golden Arm was retained to create many successful campaigns for multiple airlines and for the Boeing brand including the APM showcase video used by selling teams around the world.