Games Only Better

During the 2012 Summer Olympics, we collaborated with Vitamin Water to put a friendly spin on how sports are played. Under the header ‘Games Only Better’, we celebrated the fun and spontaneity of organized athletics via five different videos that documented real people playing real games, having real fun, all over the world. Hosted and presented by Jessie J we organized and filmed a series of events including a massive game of Simple Simon, a bicycle polo tournament, a skate light session, and a Roller derby intro. Released as viral videos, the playfulness and whimsy of these semi-improvised social interactions complimented the spirit of play in a world that takes things all too seriously.
Vitamin Water
Food & Drink
Brand Activation